This week we will be starting Ch.9 on Marketing. As Marketing was my major in university, it is definitely one of my favorite chapters to teach. Marketing is all around us, everywhere and everything, from the most glamorous products such as luxury cars and perfume to the most essential and mundane, like toilet paper and soap, is marketed! We will look at product life cycles, different types of advertising and promotion, publicity, etc. There is also some key information back in Ch.6 that we will look at briefly which breaks down brand names, logos and slogans, which are all very important to marketing.
Don't forget, on Monday your Business Economics Cartoon assignment is due, and we have two new presenters for Current Events this week, on Tuesday and Friday.
